![]() ![]() John Eldredge, born 06 June 1960, is an author, counsellor and lecturer who, after a brief encounter with Eastern mysticism, Lao-Tzu and New Age spirituality, became a Christian. leading a small revolution in Christian spirituality.'1 Writer for the popular Christian magazine, Christianity Today, Douglas LeBlanc (2004:34) states that, 'Eldredge. The book has been translated into 16 languages and made the Publisher's Weekly best-seller list for four consecutive years. Discovering the Secret to a Man's Soul, instantly became a best-seller with about 3 million copies sold world-wide (Hagenau 2009). In 2001, pop-psychology best-selling Christian author, John Eldredge, published his answer to what secular and Christian theorists alike had deemed a crisis in Western masculine identity. The article questioned the role this information design plays in prescribing the expectations of gendered identity. The cover of Captivating creates and taps into the myth of the fairytale and visually represents the female figure in a whimsical manner, thus constructing her as a representation of the spiritual or divine. The cover of Wild at Heart creates and also taps into the colonial myth of conquest. We further investigated how certain myths are created on these covers in support of an active male-passive female opposition and its underlying ideologies. The titles of the two books also contribute to positioning the male as active and the female as passive. This opposition is constructed by visually associating the male figure on the cover of Wild at Heart with active outdoor adventurism and the female figure on Captivating with passive situatedness in nature. Through semiotic visual analysis, we explored how the active male-passive female opposition functions on these covers. ![]() Unveiling the Mystery of a Woman's Soul (2005). Discovering the Secret to a Man's Soul (2001) and Captivating. In this article, we described how gender is represented on two Christian book covers by popular author, John Eldredge, namely Wild at Heart. This work is licensed under the Creative Commons Attribution License. & Koenig-Visagie, L.H., 2011, 'Gender representation in Christian book covers: A case study', Verbum et Ecclesia 32(1), Art. Gender representation in Christian book covers:ĭepartment of Visual Arts, Stellenbosch University, South AfricaĢDepartment of Communication Science, University of South Africa, South Africa ![]()
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